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Quick answers to the most common questions.
Who It’s Perfect For
Find out if B-School is right for you and your business.
Tuition & Guarantee
The cost, scholarships and our 100% satisfaction guarantee.
Last Little Details
Clear answers to help you make the best choice.
B-School is an 8-week online learning program for big-hearted creatives who want to build a meaningful, profitable business online.
Whether you want to turn your part-time gig into your full-time business, take your existing company to new heights, or you’re starting a business from scratch — B-School will help you:
- Clarify your goals
- Define your business vision
- Leverage your unique strengths
- Craft a unique brand
- Know your numbers
- Prioritize your time
- Take smarter, more consistent action
- Build trust with your audience
- Charge what you’re worth
- Reach new customers
- Create outstanding customer experiences
- Sell more products & services
- Navigate the complex world of online marketing
- Grow your business in a way that’s 100% aligned with your values
Growing a profitable, meaningful business requires boldness, vision and the ability to execute on the right strategies.
Without a roadmap or guidance, the process can be overwhelming. B-School can fast-track your growth and save you years of expensive trial and error. B-School is intensive and challenging. There are no silver bullets, simple formulas or guaranteed results.
Oh yeah, and the B stands for business. Though some of our students argue it stands for Bold, Brave and Big-hearted.
Everything is online — no travel is required.
You have lifetime access to the training, so you can go through the materials each week as they’re released in the student portal, or you can slow things down and work at your own pace.
This program has been running strong since 2010. We’re often imitated, but never duplicated.
B-School is action-oriented, purpose driven and transformative. We deeply care about you — our students. You get lifetime access to the training.
We’re constantly updating and improving every aspect of the program, and our alums get those updates free of charge. Over the years, we’ve cultivated a growth-minded experience that helps you create results.
Here is what some students have shared about how the B-School experience is different.
“Took another $2000 course this year and no comparison. The guy teaching sent out good emails but the personal connection feeling was not there. I felt like a number. And the content was lacking. Truly unbelievable how many people are selling an online course for $1,000’s and the value is just not there.”
“I really like the personal feel to everything. I love that there is so much support everywhere, but also that the team is willing to call us out on things as well (with love)! I feel like its a knowledgeable group of friends helping me build a business.”
“B-School is different because it breaks down so many myths about making a living as a creative entrepreneur, before sharing effective, actionable, technical strategy and skills to build. I had so many negative ideas about marketing and selling. It was a complete and utter life transformation to understand that what I am making has the ability to positively affect people’s lives.”
“I teach a graduate level online course at a local university and have a lot of experience with online education. Your course has many distinct advantages that most colleges and universities don’t: you are personally engaged with the students; you rely on personalized communications to keep students engaged; you combine a ton of video with relevant worksheets; you do a good job of battling the loss of motivation that many students have by keeping in touch very regularly.”
If you plan to work through the live program in real time, we recommend between 4-6 hours per week to watch the training, complete your growth assignments and — if you’d like — engage with our mentors and the community.
Many of our students go through the program as best they can; pausing and returning to it as their schedule allows.
If you’re not able to carve out that much time at first, don’t worry. You get lifetime access to the training and can easily work at your own pace, on your own schedule. Most of our students have full-time jobs or businesses and families. This experience is designed to stretch you, but it can also be customized to your life.
The more focus and dedication you put into B-School, the more you’ll get out of it. Other factors that affect how much time you’ll need to complete B-School include:
- Your overall clarity and how quickly you make decisions
- How much momentum you have in your business
- Your comfort level with basic technology
- Whether or not you participate in the comments and conversations in the B-School community (recommended, but optional)
- Whether or not you choose to complete every piece of coursework
To be clear, there are no fast or guaranteed results. Building a business that matters is not an 8 week, linear event. This program mirrors the reality of entrepreneurship — it’s intense, time consuming, demanding and something you’ll work on for the life of your business.
We outline the course breakdown, including our core curriculum and additional master classes included here.
But the power of B-School does not lie in propriety videos or secret formulas. All the information you could ever need to start and grow a business is available for free online, right now. As E.O. Wilson remarked, “We’re drowning in information, but starving for wisdom.”
If you’re not aware of what you need to know and apply to your business — and what you don’t — all the free information in the world doesn’t help.
B-School is a transformative experience. It’s action oriented and intense. It’s not about access to secret videos or hidden information. It’s about doing the work, being seen for who you are, leveraging your unique strengths and getting challenged to grow into your full potential.
The real value is in the skills and capabilities you’ll develop, the risks you’ll take and the relationships you’ll build. In our humble opinion, who you’ll become as a result of completing our program is priceless.
We outline the specific course breakdown, including the core curriculum and additional master classes included here.
Broadly speaking, we don’t cover how to secure VC funding, bank loans or investment capital. We also don’t cover anything dealing with choosing legal business structures, insurance, trademarking or anything granular relating to legal, taxes or liability. For all legal, insurance and tax advice, you need to consult your attorney and your accountant.
If you have specific questions, write to email@example.com.
Registration for the 2019 class is open from 12pm EST on February 19, 2019 through 7pm EST on March 1, 2019. The live program is 8 weeks and runs from March 4th — April 26, 2019.
If you’re traveling or have other life commitments during the B-School enrollment period, it’s not a problem. All students receive access to the material for the life of the program (and yes, that includes the updates we make every year).
Who It’s Perfect For
B-School is for big-hearted creatives, freelancers, small business owners, established and aspiring entrepreneurs.
It’s for committed beginners and evolving businesses who want direction, clarity and skills. Our students span over 564+ industries across 139 countries and territories.
From fishing, farming, fashion and flower delivery to clothing retailers, knitting shops, hooping festivals, designers, language instructors, app makers, tech companies, yogis, writers, and every flavor of speaker, author coach and consultant — the range of rich and diverse creatives we have in B-School is one of our distinct advantages.
The experience is designed to help you start and grow a business you believe in by marketing and selling more effectively online. More effectively means with more heart, humanity, clarity, transparency and creativity.
It’s not right if you’re looking for a one-on-one business coach.
Our program is not right for those looking for help with legal set up, tax structures, raising VC funding, manufacturing or distribution.
Our program is not right if you’re looking to market to your fellow students. B-School is a pitch-free environment.
It’s also not right if you consider yourself a fairly advanced online marketer. If you’ve already mastered content marketing, content creation, list segmentation, multivariate testing and consider yourself an expert in free and paid traffic generation, split testing and automated funnels — this experience is not right for you.
This program is not right if you hope to learn by osmosis. B-School is for action-takers who understand that real change happens with consistent, focused effort over time.
B-School is not right for someone looking for a cookie cutter “plug and play” system to make money. This is not a “get rich quick” program. It’s a “get great over a long period of time” program.
No. While the majority of our students are women, we have a powerful and growing audience of male B-Schoolers. The content is not gender specific and everyone is welcome in the program.
B-School is ideal if you’re just starting out because it’ll train you to think like an entrepreneur and avoid the costly mistakes even smart entrepreneurs make when launching their first business.
Start The Right Business walks you through exactly what you need to understand, know and — most importantly — do in order to start the perfect business for you.
We’re proud to have grads across 564+ industries in 139 countries and territories.
From fishing, farming, fashion and flower delivery to clothing retailers, knitting shops, hooping festivals, designers, language instructors, app makers, tech companies, yogis, writers, and every flavor of speaker, author, coach and consultant — the range of rich and diverse creatives we have in B-School is one of our distinct advantages.
No matter what you sell, you must understand how to effectively share your message, attract and convert browsers into buyers and create outstanding customer experiences.
Regardless of your industry, today’s economy demands that you learn how to build trust and create meaningful connections with other humans using the digital tools of entrepreneurship. So if you sell to humans, B-School can help.
Definitely. We have students in 139 countries and territories. The principles you’ll learn are universally applicable.
More importantly — the skills, habits and confidence you’ll develop from this experience are transformative, transferrable and will benefit you for a lifetime.
We’ve had one 60+ year old student purchase her first laptop (ever) to do the program. As long as you’re hungry to learn, you’ll be fine.
B-School is a single membership program. Meaning, one person per membership. If you’d like to do the program along with your partner, please enroll separately.
Tuition & Guarantee
The tuition for B-School is $1,999 if you pay in full. Extended payment plans are available during registration at $199 per month for 12 months.
Traditional MBA programs can cost anywhere from $80,000 to $140,000 or more, which doesn’t include a potential loss of income. Plus, those programs don’t come with a satisfaction guarantee. B-School does.
Here are few words from students who completed B-School after completing MBA programs:
“I actually felt that I learned more practical, hands-on tools than when I received my MBA.”
North Carolina, USA
“I have an MBA and a decade of corporate experience and this program still taught me something new in every module.”
Here’s what another student shared about her experience.
“$2000 was a HUGE commitment financially for me. I didn’t know anything about Marie Forleo. I was stalking and reading and watching everything to try to get a feel for the quality. I learned about Marie and her self-made path and gained a lot of respect for her. I was sold. I knew the quality would be amazing, I knew your team was putting in 200% effort. I felt like I would be taken care of and you would respect my $2000. I knew it would be a great investment, especially because we had lifetime access.”
B-School is an investment for any small business owner seriously committed to growth.
It’s a commitment of time, energy and money. That’s part of why it works.
Yes. Each year, we hold a dynamic, video-based scholarship program. We offer a limited number of military and philanthropic scholarships as well.
We’ve awarded 229 scholarships – more than $450,000 in gifted tuition. To be notified of our scholarship details when they’re available, enter your name and email here.
The annual scholarship program is a moving and exciting experience that inspires you to stretch your creative muscles.
Important note: Pay attention and read our emails when you receive them — especially during our current enrollment period. That’s when we release scholarship details, dates and participation guidelines. The program is only open for a few days, so prioritize our emails and read them thoroughly.
Yes. We’ve always backed our program with a 100% satisfaction guarantee. Here’s how it works.
Participate in up to the first two B-School Modules from the start of the live program. If you no longer feel that B-School is right for you, send us an email.
We’ll ask for your completed coursework to make sure you gave it a go, and ask what didn’t work for you so we can learn and improve. Once we receive your completed coursework, you’ll get a swift and complete refund.
Do pay attention to dates. We make the refund deadline extremely clear to everyone who signs up.
The deadline exists because, if you sign up for B-School, we want you to get started. We pour enormous human effort into this program and we want to devote that effort to students who are committed. If you don’t plan on starting right away, make sure this is the right investment for you as the refund period does have a firm deadline.
If you do the B-School work and don’t get the value, submit your completed homework within the first two Module weeks, and get a full and complete refund. Simple as that.
We accept all common credit cards including Visa, Mastercard, Discover and American Express. For pay-in-full orders ($1999 USD), we can also accept PayPal, Apple Pay and Google Pay. We are not currently set up to receive checks or invoices.
Last Little Details
There’s more free information available to more people on every imaginable subject, including business, than ever before in human history.
But if you’re not aware of what you need to know and what you don’t, all the free information in the world won’t help.
It’s not about access to a set of hidden videos or secret formulas. It’s about doing the work, being seen for who you are and leveraging your unique strengths. Putting yourself in B-School means putting yourself in an environment designed to help you unleash your full potential.
Dynamic, multi-faceted, caring support is the backbone of B-School. Once you join the program, you’ll have guidance and support from a team of like-minded creatives in a safe and encouraging environment.
Here’s what each student has access to:
B-School Mentor Coaches
You’ll have specialized B-School mentor coaches present in the student portal to help answer your questions and provide guidance, encouragement and feedback during the live program. These fellow small business owners bring expertise from graphic design, tech and development, copywriting, e-commerce and more. In B-School, you’ll never feel lost or left behind: “Honestly, this is the most support I have ever gotten from taking an online class.” ~Flora E.
Underneath each training video, you’re invited to comment, post your questions and get the help you need. Often within minutes or hours, you’ll have a response from our professional team of mentor coaches, B-School alumni, your fellow students, Team Forleo and Marie during the live program.
We’re proud to have one of the most active, encouraging and supportive global communities on the planet. B-Schoolers often become lifelong friends, trusted colleagues and even business partners. In our private, student-only community you can share ideas, get feedback and connect with other students and mentor coaches.
During our two implementation weeks, hop on live “Office Hours” calls with Marie. She’ll tackle your toughest questions and provide guidance to move you ahead. We also record and transcribe all calls so you can listen and learn at your convenience.
The Answer Vault
You’ll have access to thousands of other students’ questions, along with answers from Marie, our mentor coaches and guest experts, so you’ll always have precise wisdom at your fingertips.
Team Forleo Support
We take customer care to heart. If you have technical issues or are simply having a challenge you need help with, write firstname.lastname@example.org and we’ll take care of you as quickly as we can. Our customer service team is extraordinary and can be reached M-F, from 9am – 5pm Eastern US time.
This is a group learning experience so getting guidance and support is never more than a few minutes away. You’ll have a team of professional mentor coaches, outstanding support from Team Forleo and our B-School community by your side.
The program is designed by Marie and while she’s is active in the Member Area comments, we cannot guarantee individual feedback from her.
No. B-School is intentionally unaccredited and informal. If you need a certificate of completion, badge or official course credits, this program is not for you.