Marie Forleo’s B-School Program Details

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The B-School Program

B-School is a 4-week online learning program for values-driven entrepreneurs who want to build a meaningful, profitable business.

Starting and scaling a business requires clarity, vision, and the ability to execute consistently on the right strategies. Without a roadmap or guidance, the process can be overwhelming.

B-School can fast-track your growth and save you years of expensive trial and error. We’ve helped nearly 80,000 entrepreneurs across 650+ industries and 171 countries and territories.

We’d be honored to help you too. 💕

Is B-School Right For You?

B-School is for determined and ambitious entrepreneurs who are sick of spinning their wheels, agonizing over what to do next, or simply doubting their ability to start and scale a business.

Regardless of your industry, thriving as an entrepreneur in today’s economy means knowing how to build trust, create meaningful connections, and sell to people online. B-School is right for...

Product-Based Businesses

B-School grads are out there selling flowers, cupcakes, books, apps, clothing, wood carvings, and everything in between. If you sell physical or digital products, B-School can help.

Service-Based Businesses

Whether you teach people how to swing dance at their wedding or do financial consulting for Fortune 500 companies, let B-School take your service-based business to the next level.

Brick-and-Mortar Businesses

Take your brick-and-mortar business online to reach a broader audience, create new revenue streams, and stay relevant in a changing economy.

B-School is intensive and challenging. There are no silver bullets, simple formulas, or guaranteed results.

Running a business requires enormous focus, courage, and tenacity. Most of all, it requires consistent action and a willingness to play the long game.

As the adage goes, give a woman a fish and feed her for a day. Teach her how to fish and feed her for a lifetime. That’s why our primary goal is to train you to think, behave, and make smart decisions like an entrepreneur — so you have skills that serve you for life.

B-School is for doers and changemakers who want to use their gifts to run a modern business that matters.

“B-School helped me find my way back to a childhood passion. I now get to do what I love. I didn't know that was even possible!”

YAMILCA RODRIGUEZ

The B-School Program

The entire program is based online so you can participate from home or work.

All course materials, including streaming videos, MP3s, transcripts, Fun Sheets (aka growth assignments), and additional resources are within our online member portal.

Learn At Your Own Pace

Go through the materials each week as they’re released in the student portal, or you can slow things down and work on your own schedule.

If you’re working a full-time job, several part-time jobs, getting married, having a baby, or navigating big life events during the 4-week program, don’t worry. You can revisit and review the training materials anytime.

B-School doors open February 13th, 2025! Join the waitlist now and we'll send you our favorite FREE resources while you wait for the next session👇

Here’s What You’ll Get In B-School

Whether you’re turning a part-time gig into a full-time business, taking an existing company to new heights, or just starting out, B-School can help. This 4-week online program provides the elements vital to modern business success.

CLARITY

Peace of mind that you’re getting the right things done, in the right order.

TRAINING

Uplevel your ability to communicate, sell, and serve so you can stay profitable and purposeful in any economy.

RESULTS

A distraction-free learning environment to maximize growth and results.

COURSE BREAKDOWN

The Core Curriculum

There are six core learning Modules, plus a comprehensive library of bonus trainings, advanced trainings, and masterclasses to help you develop the skills to build a sustainable business.

MODULE 1

How to Maximize Your Profits, Guaranteed!

Every remarkable business is built on a strong foundation.

  • ​Get crystal clear on how to make the most money so you never waste time on unprofitable revenue streams.

  • Discover the 23 questions that reveal exactly what your customers most want to buy so your profits are virtually guaranteed.

  • ​​​2 crucial decisions you MUST make today before you do anything else in your business.

  • Learn why “define your target market” can actually be BAD advice — and what to focus on instead to trigger a flood of sales and raving fans.

  • ​A bulletproof formula to leave your competition in the dust — without ever dropping your price.

You’ll have a clear action plan to achieve any business vision — so that when your life or goals change, so can your business.
MODULE 2

Create Irresistible Offers That Unleash a Flood of Sales

The key to a profitable, long-term business is knowing how to create raving fan customers.

  • How to turn your passion into an actual high-profit, money-printing machine.

  • Get a simple, no-fail formula to identify the exact products and services your customers will be begging to buy.

  • ​Use my top secret strategy to turn visitors into raving fans who’ll buy anything you sell — it’s literally “goof proof!”

  • Discover 3 secret factors that control how much you can charge (they’re not what you think!)

Know how to price, position, and deliver to create true raving fans that can’t wait to buy what you have to offer.
MODULE 3

Make Sales In Your Sleep: Modern Marketing Secrets of the Pros

Marketing and sales are the lifeblood of every profitable business.

  • Write words that can spark a crowd to whip out their credit cards and click “Buy Now.”

  • ​The “advanced” psychological strategies millionaires use that will help you sell WAY more — by only changing a few words.

  • ​Discover the sneaky customer habit that will ruin your business if left unchecked — and how to fix it in 5 minutes flat.

  • 4 simple pricing tricks you can use TODAY that will increase sales by tomorrow.

​Leave the sleaze of online marketing behind and learn to create a tsunami of sales, without the ick.
MODULE 4

Your Ultimate Sales-Generating Content Marketing Playbook

Content marketing is a must, but it doesn’t have to be a burden.

  • How to be loved by millions without being an “influencer” or having your phone surgically attached to your face.

  • ​The trick to using ONE piece of content you probably already have lying around to unleash a relentless torrent of sales.

  • ​Get our secret framework for money-making emails. Ignore this and you’re burning through cash.

Escape the panic and dread of nonstop content creation. Here’s how the pros manage to be everywhere and stay relevant for years. (Nope, it’s not AI).
MODULE 5

Catapult Your Traffic & Audience Growth — Without Burning Cash on Ads

Email marketing is still one of the most profitable business strategies out there, but most entrepreneurs do it wrong — if they do it at all.

  • How to make life-changing profits from even the smallest list (we’re talking mere dozens, people!)

  • ​Connect with major influencers and A-listers to leapfrog your way to the top — yes, even if you’re a “nobody.”

  • ​Discover an untapped well of eager buyers that NONE of your competitors are talking to.

​Grow your list at hyper-speed using the 7 BEST list-building strategies from my private vault.
MODULE 6

How to Make Your Website a Non-Stop Conversion Machine — No Tech or Design Experience Needed!

A pretty site isn’t enough — your site must convert.

  • Never again be HELD HOSTAGE by slow, high-priced developers — now you’ll hold the “keys to the kingdom” and understand how it all works, too.

  • Turn your website into your #1 salesperson who pulls in cash on autopilot — and never calls in sick.

  • Stop hemorrhaging leads and sales with a few simple tweaks that can 10-20X conversions — literally overnight!

  • ​Eradicate the popular “Silent Killer” website features that are actively sabotaging your financial freedom.

  • ​Save $25,000 (minimum) by avoiding the devastating website mistakes that plague most business owners.

No matter what your skill level or budget, this Module will ensure your website is an effective sales machine.

Advanced Trainings & Masterclasses Included With B-School

You’ll also get a comprehensive library of bonus training programs to develop additional skills for growing a business that matters.

Start The Right Business

Struggling to figure out which business to start? Maybe you have too many ideas to choose from or aren’t sure your idea will work. If you’re drowning in confusion, this program will help you find clarity and get going so you can finally start the right business for you.

  • Value $999 Included with your B-School tuition!

The Follow-Through Formula

Stop the madness of a dozen half-finished projects. With the help of The Follow-Through Formula you’ll learn the exact strategies to get more done than you ever thought possible. Get instant access to this productivity course as soon as you register.

  • Value $499 Included with your B-School tuition!

Getting Started With WordPress, Squarespace & Shopify

Take back control of your website once and for all. These comprehensive nuts-and-bolts trainings will walk you through exactly how to set up your own professional, easy-to-update website. We’ve hand-selected the 3 most popular platforms so you can choose the perfect software for your business.

  • Value $846 Included with your B-School tuition!

Smart Marketing For Product-Based Businesses

While our marketing strategies apply to all businesses, selling physical goods has some unique challenges. Throughout B-School, you’ll get specific Fun Sheets (growth assignments) for product-based business owners.

  • Value $799 Included with your B-School tuition!

All About Opt-Ins

Opt-in forms can feel like a tech mystery. How do you get the form to show up on your website? Once someone opts in, how do they actually receive that PDF download or video you promised? Learn the ins and outs of opt-ins and how they function in this easy-to-digest technical training.

  • Value $299 Included with your B-School tuition!

PR Strategies To Make You A Business Celebrity

Getting blogs, magazines, and TV shows to highlight your business can create an avalanche of sales. Learn 5 things you must have before pitching a media outlet, get the ultimate “cheat sheet” to finding media dying to interview you and learn how to deliver interviews that will have the media drooling over your every word.

  • Value $299 Included with your B-School tuition!

How To Grow From Six To Seven Figures

Do you dream of running a $1 million+ business? Making an exponential leap in revenue requires new beliefs and habits. In this closed-door training, I share some of the key psychological and behavioral changes I had to make to lead my company to new heights.

  • Value $299 Included with your B-School tuition!

SEO Basics: Optimize Your Site For Search

Learn how to make sure your website can be found on Google with these simple and effective SEO strategies. Set up your sitemap, research relevant keywords, and understand how to use meta and title tags. This step-by-step tutorial will set the foundation to make your website SEO smart from the start.

  • Value $299 Included with your B-School tuition!

How To Get Fantastic Testimonials

Customers want to see real success stories before they buy. Do you have amazing testimonials to reassure them? Learn a proven, step-by-step system to get incredible testimonials — no matter what you sell.

  • Value $299 Included with your B-School tuition!

How to Make Standard Operating Procedures For Your Business

Standard operating procedures (SOPs) are the step-by-step instructions for everything that needs to happen in your business. In this training, you’ll learn exactly how to streamline your systems — with checklists! — so you can get work off your plate and focus on the big picture.

  • Value $299 Included with your B-School tuition!

5 Money Mistakes That Keep Entrepreneurs From Creating Wealth

Don’t let your fears about money hold you back. Even if you don’t believe in an “abundance mindset,” your beliefs about money will impact your behaviors and, ultimately, your bank account. Learn five timeless principles that will help you create healthier financial habits — both in your business and your life.

  • Value $299 Included with your B-School tuition!

Tactical Tips For Public Speaking, Videos, Media Interviews & More

Whether you want to turn public speaking into a career, start a YouTube channel, or just speak more confidently during interviews, this training will help you communicate your message powerfully, while bringing out the best in YOU.

  • Value $299 Included with your B-School tuition!

From Burnout to Burning Passion: How to Re-Energize and Refocus When You’re Feeling Spent

Building your dream business takes hard work, but it doesn’t have to burn you out. Learn how to slash your to do list, reframe your obligations, and create a personal vision of success so you stay energized by your business long-term.

  • Value $299 Included with your B-School tuition!

Strategies for Unstoppable Success

Learn how to redefine success on your terms and create a clear vision for your future — from your business to your relationships to your finances. You’ll also learn how to drop excuses that hold you back and discover how you can become an unstoppable force for good.

  • Value $299 Included with your B-School tuition!

You’re Protected By Our 100% Action Taker's Money Back Guarantee

This program has the power to profoundly change your life forever. If by the second week of the live program you don’t feel it’s the right fit, submit your completed coursework and we’ll issue you a full refund. Please note that refund eligibility has a firm deadline and also applies to payment plans, which means you will be responsible for all payments after the refund deadline has passed.

Founder of B-School

About Marie Forleo

I know what it takes to build something from nothing. I started my first business shortly after college under a pile of debt, with no MBA and no safety net. I worked part-time jobs for years to support myself as I grew from a one-woman shop into an Inc. 500, socially conscious company. Some called my dream of building an online education-based company “cute” or wondered if I had a rich husband bankrolling me. After 20 profitable years and millions of lives impacted, we’ve proved the naysayers wrong. There’s never been a better time to stand up for what you believe in and build a business that matters.

B-School is led by Marie Forleo, the creator of the award-winning show MarieTV, host of The Marie Forleo Podcast, and founder who inspires millions. Named by Oprah as a thought leader for the next generation and one of Inc.’s 500 fastest growing companies, Marie’s the author of the instant #1 New York Times bestseller Everything is Figureoutable, which is in 32 languages and counting. Her mission is to help you realize your greatest potential and use your gifts to change the world.

Marie Forleo's B-School Reviews

When you do the work and stay committed, the results you can create are extraordinary. Just imagine the growth you’ll experience with the right training, guidance, and support.

This Is Your Time

The World Needs That Special Gift That Only You Have.

We hope to see you in class.

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