These B-Schoolers made their
dream business a reality.
I felt like I was failing in my business and in life. I’d started my business designing hand-lettered phrases that trigger inspiration and motivation. But I was frozen in analysis paralysis – a deep, dark hole where I thought, “Who am I to spread happy thoughts and words of hope, when I don’t feel happy myself? I’m a fraud.” And I started to believe that maybe my own business wasn’t for me. But I still had this tug to keep going… but I didn’t know how.
Now, I’m at the implementation stage. Marie helped me turn my creative blocks into fuel for creative expression. I realised I’m actually designing for people who need to be “unstuck,” who need that extra nudge of encouragement. Armed with new knowledge and the structure of B-School, I’m able to focus on the things that matter. I’m no longer worried about saying the wrong (or perfect!) thing! I wanted to make a big impact in people’s lives, but I didn’t realize that the impact comes from being consistently visible to my tribe. I’m building the foundations of The Type Project by consistently showing up and building brand awareness, which has lead to retailers reaching out to stock my lettering stationery line.