These B-Schoolers made their
dream business a reality.
B-School helped me focus and refine my own .com and contact my email list with integrity and intention. Shortly after my first cycle in B-School, I launched an Underwear of the Month Club and recouped my investment. I was amazed by how quickly it all happened and how inspired I felt to quit playing small. To share my gifts with the world.
Through the marketing efforts B-School taught me, I’ve changed lives. I helped a pair of twin sisters grieve the loss of their grandmother by making undies for them out of her old nightgowns. I’ve helped several women with a medical condition wear underwear without pain for the first time ever. Ever. Can you imagine feeling pain every time you put underwear on, and then working with someone who helped make that reality go away? It’s such an incredible honor and gift to work with these women. To get to know them and to be able to serve them in such an intimate way.
Working my way through B-School, I discovered a community of like-minded folks who felt called to serve the world by sharing their individual gifts. It felt like home.
I quit my day job two years ago to pursue my business full time. I’ve since brought on 5 part-time and seasonal contractors (3 sewers, 1 social media maven, and 1 seller) to help grow the undies empire. Last year, I turned a profit. I’m continuing to think big. To be courageous and to share my gifts with the world. I’m measuring success in terms of money, yes, but also in wedgies avoided, clients’ tears of joy, and giggles giggled. And panty parties, both literal and figurative. And in those measures, I might be the biggest success ever.
Marie’s work helped me give myself permission to dream big, to imagine a life outside of the expected 9-5. It also helped me build the skills to pursue it without feeling completely irresponsible and reckless. It continues to inspire me when the going gets tough, and it stays with me, even as my business and my challenges grow and change. Each time I revisit B-School, I get something new out of it because I’m at a different place in my business. And so Marie, in this wonderful, affirming, quirky way, has been one of the constants on my brave entrepreneurial journey.