These B-Schoolers made their
dream business a reality.
Before B-School, I was an independent musician who was constantly touring on the road. In one year, I played in the UK, Australia, US and Canada. I was good at building buzz and attracting an audience, but I was struggling to live the life I had always dreamed of. On top of that, I was sick, overworked and unhappy. I woke up and saw that I had two options to make the life I wanted for myself: 1) move to a big city or 2) figure out how to run an online business, so I could live in my small Canadian city, do music and make money.
I stumbled upon B-School and realized that this course was exactly what I needed. I needed to get a grip on online marketing to support my musical career. I desired to become a creative entrepreneur and knew that B-School would propel me in the direction of creating the life of my dreams.
I remember how hungry I was for the B-School material. I couldn’t wait for each Monday to get the new lessons. Halfway through B-School, I began a 21-day tour with my all girl band Rosie & the Riveters. Thank goodness there were so many format options for consuming the course material! I’d listen in to the B-School live calls and training while I was driving the tour van or getting my hair and makeup done before a show.
The key to being a successful musician is diversification. Along with performing, I started helping other artists with their marketing plans. Within months, I was attracting a variety of clients from yogis to orthodontists. As my business continued to grow, I continued to use the skills I had learned in B-School. When the next year rolled around, I was itching for more B-School material. Without a doubt, I re-enrolled in B-School. This session was even better and because I’d actually applied what I’d learned the previous year so I could try new things that I didn’t grasp the first go around. As I grow and my business grows, the material continues to teach me more and more.
Over time, I’ve found really unusual ways to marry my love of marketing and my love of music. I started writing songs about running an online business. I also write jingles for other entrepreneurs. I recently found my niche by combining knowledge of building an audience and online marketing with my experience in launching CDs, live events and workshops. I am now a launch strategist.
My life now is amazing. I tour with my band Rosie & the Riveters, but I still get to live close to family. I’m building a business that supports my creativity, my family and my dreams. I am able to use my true strengths to live the life I desire. After taking B-School, my biggest shift has been readjusting what I believe I’m worth. My confidence level has skyrocketed. I no longer believe in “starving artists.” I am a prospering artist. I am able to make a living and a life for myself.
This higher belief in myself has rubbed off on each of the female artists in my band. It’s amazing how these ideas spread. Rosie & the Riveters booked over 40 shows in a province with a population the size of 1 million (with no industry support – meaning we do it all ourselves). Each of the Riveters has her own artistic business and those continue to expand as we learn and support each other. We have a new album coming out. Our plan is to leverage the online business skills I’ve learned in B-School to expand our audience and keep building our musical careers.
Through my own creative business as a launch strategist, I was able to pay off $30,000 of debt incurred from my career as a touring musician. I raised my income from negative to over $5000 a month. I am now debt-free and have a substantial savings plan. Even my provincial Chamber of Commerce is taking note; I’m a finalist for a marketing award next to casino hotels and construction companies. My husband is happy and fully supportive of my career. Our marriage is better because I have better work/life balance. When I’m not on tour with the Riveters, I am able to spend my weekends enjoying my free time with my family. I went from working 10-12 hour days, 7 days a week as a starving musician to having a balanced Monday-Friday schedule with 6-8 hour work days. Since I am now sufficiently self-employed, I was able to do half of the course while in Mexico visiting my cousin. This is an example of an entrepreneurial perk that I would have never been able to do, let alone afford, before B-School.