These B-Schoolers made their
dream business a reality.
I thought patients would just drop down from heaven. I just have to do good medicine, and everybody will know. Now, I have a website up. Now I have a running blog. I have registered webinars, I have quite a big list in Germany, and people driving sometimes 4 or 5 hours for just a quarter of an hour treatment. But I had to learn how to market myself. A lot of things in B-School were completely new, because nobody told me that it’s not enough to do medicine or just to be good at my job.