These B-Schoolers made their
dream business a reality.
Investing in B-School has given me more leverage. I understand that part of the digital world. You need to get your mindset, you need to get your marketing plan, everything, in line with what’s happening with the rest of the world. We’re here in northern Ireland, which is a pretty remote little country. But I can still reach customers in America and in Australia. 40% of my customer base is outside of Northern Ireland. I can only do that digitally, and I would recommend that everybody else probably get on the same bandwagon.