These B-Schoolers made their
dream business a reality.
I’m a French shoemaker, and with my mum I’ve created a fashionable & functional shoe brand. Our mission is to revolutionize the shoe industry by crafting beautiful shoes for women yearning for extra room in the toe box area. By leaving our corporate jobs, we risked everything to make every woman’s life sweeter one pair of shoes at a time.
Before B-School, I was struggling to find the right online marketing strategy for our business. I used to try many ideas all at once, but never fully executed any. I remember feeling lost in what to do to establish a real consistent strategy that I would love doing and that could work in the future. Also, consistency has always been a HUGE issue for me. I’m bad at discipline in general and sticking to a schedule was a real challenge for me every day. I turned to B-School to help me find some clarity + guidance on what to do next.
Professionally, I put in place an editorial calendar and I never miss to send a newsletter (like never!). I put a sign up bar on my site to grow my list, I changed my writing to make it more personal and I follow almost every piece of advice Marie gave me. I tripled my mailing list!! Before B-School, I never thought of putting a sign up bar on my site. I send out a newsletter twice a month and I never miss a deadline. Our sales increased by using the “sense of urgency” Marie taught us. I had my 1st interview on an American blog (this is huge for us, especially being a small French startup).
Personally, B-School gave me the confidence to really go for it, to reach the next level, and to never give up on my dream.