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Marie Forleo’s B-School Program Details

Ready To Grow Your Dream Business?

The B-School Program

B-School is an 8-week online learning program for big-hearted creatives who want to build a meaningful, profitable business online.

Getting your business up and running requires clarity, vision and the ability to execute consistently on the right strategies. Without a roadmap or guidance, the process can be overwhelming.

B-School can fast-track your growth and save you years of expensive trial and error. We’ve already helped tens of thousands of entrepreneurs across 160 industries and 130 countries (and counting), and we’d be honored to work with you too.

Who is the program for?

Who is the program for?

Whether you want to turn your part-time gig into your full-time business, take your existing company to new heights, or you’re just starting your business, B-School will help you:
  • Clarify your goals
  • Define your business vision
  • Leverage your unique strengths
  • Increase your sales and profits
  • Focus and better prioritize
    your time
  • Craft a unique,
    compelling brand
  • Optimize your conversions
  • Create raving fan customers
  • Charge what you’re worth
  • Get more done in less time
  • Maximize your social impact
  • Learn proven marketing strategies
And you’ll do all of this in a way that’s fully aligned with your integrity and values.

B-School is intensive and challenging.
There are no silver bullets, simple formulas or guaranteed results.

Running a business you can be proud of requires enormous focus, courage and tenacity. Most of all, it requires consistent action and a willingness to play the long game.

As the adage goes, give a woman a fish and feed her for a day. Teach her how to fish and feed her for a lifetime. That’s why our primary goal is to train you to think, behave and make smart decisions like an entrepreneur — so you have skills that serve you for life.

B-School is for doers and changemakers who want to use their gifts to run a modern business that matters.

This is one of the top 5 things I’ve ever done for myself. The experience changed my life from the inside out. This is so much more than a business course, it’s a new way of going through the world.

- Lynndee Tonkin

Everything is Online:
No Travel Required

The entire program is based online so you can participate from home or work.

All course materials, including streaming videos, MP3s, transcripts, Fun Sheets (aka growth assignments) and additional resources are within our online member portal. You’ll also be able to ask questions, get feedback and connect with fellow B-Schoolers and mentor coaches online.

Timing of the Program

We encourage you to register as early as possible because our onboarding experience includes foundational training to help you get the most out of the program. You’ll get the Start The Right Business program (ideal for brand new entrepreneurs, or those with too many ideas to choose from) and other training designed to help you get clear, focused and in action.

There are six core modules of the B-School curriculum, and we release one module per week. Each module contains 4-6 individual video lessons plus corresponding Fun Sheets (growth assignments and handouts) to help you integrate and apply what you learn to your business.

You’ll also get two full weeks of implementation at the mid and end point of the program, where no new content is released. These open weeks are designed to give you a chance to catch up on the training, reflect and take action.

Once the initial 8 weeks are complete and all content has been released, you’ll have access to the entire library of training materials inside the member portal and can revisit and review as often as you like.

Registration for the next B-School session is February 19th - March 1st, 2019. The live program is 8 weeks and runs March 4th - April 26th, 2019.

Learn More

Learn At Your Own Pace

You have lifetime access to the training, so you can go through the materials each week as they’re released in the student portal, or you can slow things down and work on your own schedule.

So if you’re working a full time job, several part-time jobs,
getting married, having a baby, traveling around the world, or
dealing with any big life events during the live 8 week program,
don’t worry about falling behind.

You can revisit and review the training materials any time.
Remember, building a business that matters is not an 8 week,
linear event.

Here’s How Much Time You’ll Need

We recommend between 4-6 hours per week to watch the course content,
complete your growth assignments and — if you’d like — engage with
our mentors and the community.

Naturally, the more focus and dedication you put into B-School, the more you’ll
get out of it. But if you’re not able to carve out that much time at first, don’t worry.
Many of our students go through the program as best they can, pause and
return to it as their schedule allows.

You’ll Get Guidance, Support & Community

If you’re overwhelmed and feel like you’re in over your head with your small business — we can help.
Once you join B-School, you’ll have guidance and support from like-minded creatives in a safe and encouraging environment.

Dedicated B-School Mentor Coaches

Ask questions and get feedback from our talented mentor coaches. These fellow small business owners bring expertise from graphic design, copywriting, tech, e-commerce and more. You'll never feel lost or left behind: "Honestly, this is the most support I have ever gotten from taking an online class." ~Flora E.

Active Lesson Comments

Under each training video, you’re invited to comment and get responses from our team of mentor coaches, B-School alumni, your fellow students, Team Forleo and Marie.

A Positive, Supportive Community

You’re about to join one of the most active and supportive global communities on the planet. In our private, student-only community you can share ideas, get feedback and connect with other students and mentor coaches.

Live Office Hours

During the two implementation weeks, hop on live "Office Hours" calls with Marie where she’ll provide guidance and tackle your toughest questions. We record and transcribe all calls so you can listen and learn at your convenience.

The Answer Vault

You’ll have access to thousands of other students’ questions, along with answers from Marie, our mentor coaches and guest experts, so you’ll always have precise wisdom at your fingertips.

Spectacular Team Forleo Support

Your care and satisfaction is our number one priority. If you have technical issues or are simply having a challenge you need help with, write bschool@marieforleo.com and we’ll take care of you.

Course Breakdown

The Core Curriculum

There are six core learning modules, plus a comprehensive library of bonus trainings,
advanced trainings and master classes to help you develop the skills to build a sustainable business.
Here’s our exact curriculum so you can make sure the program is right for you.
Module 1

Clarify Your Profit Plan

Every remarkable business is built on a strong foundation. In this module, you’ll clarify your business vision and goals, understand your numbers and profit plan, identify your ideal customers and craft a unique strategy to connect with them and set yourself apart from the competition.

We’ll also help you up-level your brand positioning, harness the power of your unique strengths and articulate your brand story in a way that resonates with the audience you serve. By the end of this module, you’ll have a rock solid foundation for a unique and profitable business that genuinely makes a difference.

Module 2

Create a Website That Converts

Websites aren’t optional in modern business. What’s more, your website shouldn’t just be pretty, it should be your best, unpaid salesperson — working 24/7 to build trust, grow your audience and elegantly convert browsers into buyers and raving fan customers.

In this module, you’ll learn everything you need to know to make sure your website serves your top business goals: choosing the right web platform, avoiding costly mistakes with plugins, programmers and designers, optimizing your site to maximize lead and sales conversions and making sure that you have the control you need to change your website on the fly.

No matter what your skill level or budget, by the end of this module you’ll understand everything you need to make your website as effective as possible for your business.

Module 3

Design Your Content &
Communication Plan

Content marketing is a must in today’s world. Plus, it’s a proven strategy to generate ongoing traffic, build trust and increase sales. However, there’s no one-size-fits-all approach for every business. In this module, you’ll develop a strategic and achievable plan to stay connected to your audience, attract new fans and promote your offerings — based on your unique strengths.

You’ll also learn how to design and deliver your newsletter, blogging do’s and don’ts, how to create content that helps increase your sales, the key to choosing the right ratio of content vs. promotion and how to make smart decisions on what, where and how frequently you publish (hint: it’s probably less than you think!). You’ll generate 6 months worth of content ideas in one sitting and discover how to create high quality content on any budget. If you’ve ever wondered about the strategy behind how our company creates outstanding free content and how you can too, you’ll love this module.

Module 4

Nurture & Grow
Your Email List

Email marketing is still one of the most profitable marketing strategies for any business — and yet most creatives do it all wrong, if they do it at all. In this module you’ll learn how to strategically and intelligently grow your email list, why more traffic isn’t always what you need, the importance of marathons and sprints for your list building efforts and how to leverage the power of parallel audiences to rapidly increase your list growth.

You’ll also learn the right (and wrong) way to connect with influencers and how to map out a smart and strategic way to grow your audience. By the end of this module, you’ll have an arsenal of free and paid strategies to generate ongoing, high quality traffic and your own personal action plan to build trust with your audience and grow your list.

Module 5

Deliver Products & Services
That Customers Love

The key to a profitable, long-term business is knowing how to create raving fan customers. In this module, you’ll learn a simple method to find out exactly what your customers really want and how to position your offering to maximize sales. Plus: why proactive sales prevention can be your biggest sales booster, the 5 factors that control how much you can charge, the 7-step checklist for high converting offers, and — if you plan to offer any program online — a deep dive punch list for the do's and don’ts of online program delivery.

You’ll also learn the solution secret that can help your products and services sell like hotcakes, the "Before/During/After" strategy for creating raving fan customers and the top 8 creative cul-de-sacs (aka time and money sucks) that almost everyone falls into and how to avoid them. By the completion of this module, you’ll know how to position, price and deliver products and services that not only set you apart from the competition, but create outstanding customer experiences and true raving fans.

Module 6

Timeless Marketing For
Modern Entrepreneurs

Marketing and sales are the lifeblood of any sustainable business. Sadly, too many creatives have a negative association with those skills and get overwhelmed by all the “noise” of online tricks, tactics and constantly changing platforms. In this module, you’ll master timeless principles and strategies of modern marketing: how to influence and inspire sales with integrity and transparency. Once you understand the real psychology of sales, it doesn’t matter how technology or platforms change — you’ll thrive.

In this crucial module, you’ll discover the 5 disciplines of modern marketing, four research-driven pricing strategies to add to your marketing toolbox, why customer procrastination can ruin your business if left unchecked and what to do about it. We’ll also cover the importance of “risk reversal” in today’s economy and how to write head-turning headlines, blog post titles, video titles and social media updates that increase conversions.

Additional Training Courses
Included With Your B-School Tuition

In addition to the six core learning modules, you’ll also get a comprehensive library of
advanced trainings and master classes to develop additional skills for growing a business that matters.


Are you struggling to figure out which business to
start? Maybe you have too many ideas and can’t
choose, or maybe you’re unsure if your idea will
actually work. If you’re drowning in entrepreneurial
confusion, this program provides a step-by-step
roadmap to find clarity, make wise and thoughtful
decisions and move confidently ahead. It’s designed
to help you finally start the right business for you —
a profitable and purposeful business that matters.

(Value $199) Included with your B-School tuition


Having great ideas is easy, but follow-through is
where real change happens. Stop the madness of
dozens of half-finished projects. With the help of
The Follow-Through Formula you’ll step into a new
paradigm of productivity and train yourself to get
deeply focused on getting the right things done.
If you’ve ever wondered how our small team
produces so much, this is it. Get instant access to
this quickstart course as soon as you register.

(Value $199) Included with your B-School tuition

Getting Started with WordPress, Squarespace & Shopify

Take back control of your website once and for all. These comprehensive nuts-and-bolts trainings will walk you through exactly how to set up your own professional, easy-to-update website. We’ve hand-selected the 3 most popular platforms so you can choose the right software for you and your business.

(Value $546) Included with your B-School tuition


How can you know what’s working if you’re not
tracking it? Even more, are you making
important business decisions based on a ‘hunch’
or data? This training covers everything you
need to know (and nothing you don’t) on how to
set up basic Google Analytics, our web metrics
tool of choice. Plus, learn which metrics matter
in your business and how to use them.

(Value $299) Included with your B-School tuition


While most timeless marketing principles apply
to all businesses, selling physical goods online
has unique challenges and opportunities.
Throughout B-School, we’ve included specific
Fun Sheets (growth assignments) and resources
for product-based business owners. You’ll also
have a professional e-commerce mentor coach
dedicated to supporting and guiding your

(Value $399) Included with your B-School tuition


Opt-in forms (getting someone to enter their
name and email address on your website) can
be a tech mystery to some. How do you get the
form to show up on your website? Once
someone opts in to your list, how do they
actually receive that PDF download or video
you promised? Learn the ins and outs of opt-ins
and how they function in this easy-to-digest
technical training.

(Value $149) Included with your B-School tuition


Tired of having a tiny list? Ready to grow your
audience at hyper speed? In this exclusive
training, you’ll learn smart strategies and
proven techniques for using inexpensive Facebook
Ads to grow a highly targeted and engaged list
of subscribers for your business. From the copy,
to the targeting, to vital technical do’s and
don’ts, this masterclass will set you up to double
and triple your growth in a fraction of the time.

(Value $299) Included with your B-School tuition


Getting blogs, magazines and television shows
to mention your business can create an
enormous jump in sales and unstoppable
momentum for your business. Learn five things
you must have before pitching a media outlet,
get the ultimate "cheat sheet" to finding media
dying to interview you, and how to deliver
interviews that will have the media drooling
over your every word. Plus even more!

(Value $299) Included with your B-School tuition


Are you drowning in business chaos with a
million projects and no clear system to execute
your vision? Ever wonder how many people I
have on my team, and how I run the day-to-day
business? In this training, you’ll get our internal
playbook for productivity, project management
and hiring A players.

(Value $149) Included with your B-School tuition


Do you dream of running a million dollar plus
business? Making an exponential leap in
revenue and profits requires thinking, behaving
and leading in a new way. In this training, I
share some of the psychological and behavioral
changes I needed to make in order to lead my
company to new heights.

(Value $149) Included with your B-School tuition

SEO Basics: Optimize Your Site For Search

Learn how to make sure your website can be found on Google with these simple and effective SEO strategies. Set up your sitemap, research relevant keywords, and understand how to use meta and title tags. This step-by-step tutorial will set the foundation to make your website SEO smart from the start.

(Value $299) Included with your B-School tuition


Your customers want to see real success stories
before they buy - but do you have amazing
testimonials to reassure them? Learn our
step-by-step system to get incredible
testimonials no matter what you sell.

(Value $149) Included with your B-School tuition


Marketing your business on social media gets more and more overwhelming every year. Learn how to prioritize your efforts, engage with your ideal customers, and build a sustainable social media plan that won’t get in the way of running your business.

(Value $149) Included with your B-School tuition

You’re Protected With Our
100% Risk-Free Guarantee

This program has the power to profoundly change
your life forever. That’s not hyperbole — that’s based
on results from our students who stayed in action
and created massive change.

The tuition for lifetime access to B-School is $1,999 if you pay in full and simple, extended payment plans are available during registration. Yes, we also offer scholarships and a 100% satisfaction guarantee.

We’re confident that if you do the work, you’ll get enormous benefit from
this experience. And we’re happy to back that up with our risk-free guarantee.

Marie Forleo’s
B-School Reviews

When you do the work and stay committed, the results you can create are extraordinary.
Just imagine the growth you’ll experience with the right training, guidance and support.

Find Out How Tiffany Went From Zero To $15K Per Month After B-School.

“We created a $102,000 increase in our revenue compared to last year and we’re only open 6 months a year. The expense of B-School was seriously worth it, even with the exchange rate to Canadian dollars. ”

Jackie Banas

KOA Campground Co-Owner
Ontario, Canada

“To put it simply, B-School changed my life. At the time, my business had never made more than $5k a month. The first month I implemented the practices I learned in B-School it jumped to $15k. I now regularly do 10x that a month, much of it due to the practices that I learned through Marie.”

Adda Birnir

CEO, Skillcrush
New York, USA

About Marie Forleo, Founder of B-School

I know what it takes to build something from nothing. I started my first business shortly after college under a pile of debt, with no MBA and no safety net. I worked part-time jobs (for years) to support myself as I grew slowly from a one-woman shop into an Inc. 500, socially conscious company. From the onset, some called my dream of building a compassionate, online education based company “cute” or wondered if I had a rich husband bankrolling me. After 17 profitable years and millions of lives touched, we’ve proved the naysayers wrong. There’s never been a better time to stand up for what you believe in and build a business that matters.

On Inc.'s 500 list of the fastest growing companies, Marie Forleo is the creator of the award-winning show MarieTV and has been featured in Entrepreneur Magazine, Forbes.com, Inc. among others. She’s helped tens of thousands of entrepreneurs start and grow their businesses. Marie was recently interviewed by Oprah as a thought leader for the next generation and by Tony Robbins as a lifestyle and marketing expert. She has also mentored young business owners at Sir Richard Branson's Centre of Entrepreneurship.

Through her Change Your Life, Change The World initiative, each for-profit training program is tied to a non-profit partner that supports women, the environment, and entrepreneurship.

Marie's approach goes deep, brings clarity, doesn't promise ‘quick wins’, and gave me the structure and framework I needed to see things more clearly.

- Lori Mercer

This Is Your Time

The World Needs That Special Gift That Only You Have.

On behalf of myself, our team and our entire B-School community, we sincerely hope to have the honor and privilege of working with you.

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