Marie Forleo’s B-School Program Details
Ready To Grow Your Dream Business?
The B-School Program
B-School is an 8-week online learning program for big-hearted creatives who want to build a meaningful, profitable business.
Getting your business up and running requires clarity, vision and the ability to execute consistently on the right strategies.
Without a roadmap or guidance, the process can be overwhelming.
B-School can fast-track your growth and save you years of expensive trial and error. We’ve already helped tens of thousands of entrepreneurs across 609+ industries and 148 countries and territories (and counting) and we’d be honored to work with you too.
Who is the program for?
Who is the program for?
Whether you want to turn your part-time gig into your full-time business, take your existing company to new heights, or you’re just starting your business, B-School will help you:
- Clarify your goals
- Define your business vision
- Leverage your unique strengths
- Increase your sales and profits
- Focus and better prioritize your time
- Craft a unique, compelling brand
- Optimize your conversions
- Create raving fan customers
- Charge what you’re worth
- Get more done in less time
- Maximize your social impact
- Learn proven marketing strategies
And you’ll do all of this in a way that’s fully aligned with your integrity and values.
B-School is intensive and challenging. There are no silver bullets, simple formulas or guaranteed results.
Running a business you can be proud of requires enormous focus, courage and tenacity. Most of all, it requires consistent action and a willingness to play the long game.
As the adage goes, give a woman a fish and feed her for a day. Teach her how to fish and feed her for a lifetime. That’s why our primary goal is to train you to think, behave and make smart decisions like an entrepreneur — so you have skills that serve you for life.
B-School is for doers and changemakers who want to use their gifts to run a modern business that matters.
“ This is one of the top 5 things I’ve ever done for myself. The experience changed my life from the inside out. This is so much more than a business course, it’s a new way of going through the world. ”
Everything is Online: No Travel Required
The entire program is based online so you can participate from home or work.
All course materials, including streaming videos, MP3s, transcripts, Fun Sheets (aka growth assignments) and additional resources are within our online member portal. You’ll also be able to ask questions, get feedback and connect with fellow B-Schoolers and Mentor Coaches online.
Timing of the Program
We encourage you to register as early as possible because our onboarding experience includes foundational training to help you get the most out of B-School. You’ll get access to the Start The Right Business foundational course (ideal for brand new entrepreneurs, or those with too many ideas to choose), plus other trainings designed to help you take clear, focused action.
There are six core Modules in the B-School curriculum, and we release one Module per week. Each Module contains 4-6 individual video lessons plus corresponding Fun Sheets (growth assignments and handouts) to help you integrate and apply what you learn to your business.
Registration for the next B-School session is February 13th - February 28th, 2020. The live program is 8 weeks and runs March 2nd - April 24th, 2020.
Join The WaitlistLearn At Your Own Pace
You have lifetime access to the training, so you can go through the materials each week as they’re released in the student portal, or you can slow things down and work on your own schedule.
So if you’re working a full-time job, several part-time jobs, getting married, having a baby, traveling around the world, or dealing with any big life events during the live 8-week program, don’t worry about falling behind.
You can revisit and review the training materials any time. Remember, building a business that matters is not an 8 week, linear event.
Here’s How Much Time You’ll Need
We recommend between 4-6 hours per week to watch the course content and complete your growth assignments.
Naturally, the more focus and dedication you put into B-School, the more you’ll get out of it. But if you’re not able to carve out that much time at first, don’t worry. Many of our students go through the program as best they can, pause and return to it as their schedule allows.
You’ll Get Guidance & Support
If you’re overwhelmed and feel like you’re in over your head with your small business — we can help. Once you join B-School, you’ll have guidance and support from like-minded creatives in a safe and encouraging environment.
Dedicated B-School Mentor Coaches
Ask questions and get feedback from our talented Mentor Coaches. These fellow small business owners bring expertise from graphic design, copywriting, tech, e-commerce and more. You'll never feel lost or left behind. "Honestly, this is the most support I have ever gotten from taking an online class." ~Flora E.
Active Lesson Comments
Under each training video, you’re invited to comment and get responses from our team of Mentor Coaches, B-School alumni, your fellow students, Team Forleo and Marie.
Live Office Hours
During the two implementation weeks, hop on live "Office Hours" calls with Marie where she’ll provide guidance and tackle your toughest questions. We record and transcribe all calls so you can listen and learn at your convenience.
The Answer Vault
You’ll have access to thousands of other students’ questions, along with answers from Marie, our Mentor Coaches and guest experts, so you’ll always have precise wisdom at your fingertips.
Course Breakdown
The Core Curriculum
Every remarkable business is built on a strong foundation. In this Module, you’ll clarify your business vision and goals, understand your numbers and profit plan, identify your ideal customers and craft a unique strategy to connect with them and set yourself apart from the competition.
We’ll also help you up-level your brand positioning, harness the power of your unique strengths and articulate your brand story in a way that resonates with the audience you serve. By the end of this Module, you’ll have a rock solid foundation for a unique and profitable business that genuinely makes a difference.
Websites aren’t optional in modern business. What’s more, your website shouldn’t just be pretty, it should be your best, unpaid salesperson — working 24/7 to build trust, grow your audience and elegantly convert browsers into buyers and raving fan customers.
In this Module, you’ll learn everything you need to know to make sure your website serves your top business goals: choosing the right web platform, avoiding costly mistakes with plugins, programmers and designers, optimizing your site to maximize lead and sales conversions and making sure that you have the control you need to change your website on the fly.
No matter what your skill level or budget, by the end of this Module you’ll understand everything you need to make your website as effective as possible for your business.
Content marketing is a must in today’s world. Plus, it’s a proven strategy to generate ongoing traffic, build trust and increase sales. However, there’s no one-size-fits-all approach for every business. In this Module, you’ll develop a strategic and achievable plan to stay connected to your audience, attract new fans and promote your offerings — based on your unique strengths.
You’ll also learn how to design and deliver your newsletter, blogging do’s and don’ts, how to create content that helps increase your sales, the key to choosing the right ratio of content vs. promotion and how to make smart decisions on what, where and how frequently you publish (hint: it’s probably less than you think!). You’ll generate 6 months worth of content ideas in one sitting and discover how to create high quality content on any budget. If you’ve ever wondered about the strategy behind how our company creates outstanding free content and how you can too, you’ll love this Module.
Email marketing is still one of the most profitable marketing strategies for any business — and yet most creatives do it all wrong, if they do it at all. In this Module you’ll learn how to strategically and intelligently grow your email list, why more traffic isn’t always what you need, the importance of marathons and sprints for your list building efforts and how to leverage the power of parallel audiences to rapidly increase your list growth.
You’ll also learn the right (and wrong) way to connect with influencers and how to map out a smart and strategic way to grow your audience. By the end of this Module, you’ll have an arsenal of free and paid strategies to generate ongoing, high quality traffic and your own personal action plan to build trust with your audience and grow your list.
The key to a profitable, long-term business is knowing how to create raving fan customers. In this Module, you’ll learn a simple method to find out exactly what your customers really want and how to position your offering to maximize sales. Plus: why proactive sales prevention can be your biggest sales booster, the 5 factors that control how much you can charge, the 7-step checklist for high converting offers, and — if you plan to offer any program online — a deep dive punch list for the do’s and don’ts of online program delivery.
You’ll also learn the solution secret that can help your products and services sell like hotcakes, the “Before/During/After” strategy for creating raving fan customers and the top 8 creative cul-de-sacs (aka time and money sucks) that almost everyone falls into and how to avoid them. By the completion of this Module, you’ll know how to position, price and deliver products and services that not only set you apart from the competition, but create outstanding customer experiences and true raving fans.
Marketing and sales are the lifeblood of any sustainable business. Sadly, too many creatives have a negative association with those skills and get overwhelmed by all the “noise” of online tricks, tactics and constantly changing platforms. In this Module, you’ll master timeless principles and strategies of modern marketing: how to influence and inspire sales with integrity and transparency. Once you understand the real psychology of sales, it doesn’t matter how technology or platforms change — you’ll thrive.
In this crucial Module, you’ll discover the 5 disciplines of modern marketing, four research-driven pricing strategies to add to your marketing toolbox, why customer procrastination can ruin your business if left unchecked and what to do about it. We’ll also cover the importance of “risk reversal” in today’s economy and how to write head-turning headlines, blog post titles, video titles and social media updates that increase conversions.
Additional Training Courses
Included With Your B-School Tuition
Start The Right Business
Struggling to figure out which business to start? Maybe you have too many ideas to choose from or you’re not sure your idea will work. If you’re drowning in confusion, this program will help you find clarity and get going so you can finally start the right business for you.
The Follow-Through Formula
Stop the madness of a dozen half-finished projects. With the help of The Follow-Through Formula you’ll learn the exact strategies to get more done than you ever thought possible. Get instant access to this productivity course as soon as you register.
Getting Started With WordPress, Squarespace & Shopify
Take back control of your website once and for all. These comprehensive nuts-and-bolts trainings will walk you through exactly how to set up your own professional, easy-to-update website. We’ve hand-selected the 3 most popular platforms so you can choose the right software for you and your business.
Set Up Your Metrics & Analytics
How can you know what’s working if you’re not tracking it? This training covers everything you need to know (and nothing you don’t) on how to set up basic Google Analytics, our web metrics tool of choice. Plus, learn which metrics matter in your business and how to use them.
Smart Marketing For Product-Based Businesses
While our marketing strategies apply to all businesses, selling physical goods has some unique challenges. Throughout B-School, you’ll get specific Fun Sheets (growth assignments) for product-based business owners. You’ll also have professional e-commerce Mentor Coaches to guide you through your B-School experience.
All About Opt-Ins
Opt-in forms can be a tech mystery. How do you get the form to show up on your website? Once someone opts in, how do they actually receive that PDF download or video you promised? Learn the ins and outs of opt-ins and how they function in this easy-to-digest technical training.
How To Grow Your List At Hyper Speed
Want to grow your list at hyper speed? In this training, learn how to use inexpensive Facebook ads to grow a highly targeted list of subscribers for your business — FAST. This masterclass will set you up to double and triple your list growth in a fraction of the time.
PR Strategies to Skyrocket Your Visibility
Even having one killer piece of press coverage can be enough to open bigger doors. In this bonus training, you’ll learn how to build a platform full of ideal clients using the power of publicity. Craft blockbuster-worthy stories that will have the media drooling, make the press your BFF, and leverage your press coverage into more clients, cash and coveted opportunities.
Systems, Teams & Massive Productivity
Are you drowning in business chaos with no clear system to execute your big vision? Ever wonder how I run my day-to-day business? In this training, get our internal playbook for productivity, project management and how to hire A-players.
How To Grow From Six To Seven Figures
Do you dream of running a million dollar plus business? Making an exponential leap in revenue requires new beliefs and habits. In this closed-door training, I share some of the key psychological and behavioral changes I had to make to lead my company to new heights.
SEO Basics: Optimize Your Site For Search
Learn how to make sure your website can be found on Google with these simple and effective SEO strategies. Set up your sitemap, research relevant keywords and understand how to use meta and title tags. This step-by-step tutorial will set the foundation to make your website SEO smart from the start.
How To Get Fantastic Testimonials
Your customers want to see real success stories before they buy — but do you have amazing testimonials to reassure them? Learn our step-by-step system to get incredible testimonials no matter what you sell.
Timeless Social Media Strategies That Work
Marketing your business on social media gets more and more overwhelming every year. Learn how to prioritize your efforts, engage with your ideal customers and build a sustainable social media plan that won’t get in the way of running your business.
You’re Protected With Our
100% Risk-Free Guarantee
This program has the power to profoundly change your life forever. That’s not hyperbole — that’s based on results from our students who stayed in action and created massive change. 
The tuition for lifetime access to B-School is $1,999 if you pay in full and simple, extended payment plans are available during registration. Yes, we also offer scholarships and a 100% satisfaction guarantee.
We’re confident that if you do the work, you’ll get enormous benefit from this experience. And we’re happy to back that up with our risk-free guarantee.
Marie Forleo’s B-School Reviews
Find Out How Tiffany Went From Zero To $15K Per Month After B-School.
“We created a $102,000 increase in our revenue compared to last year and we’re only open 6 months a year. The expense of B-School was seriously worth it, even with the exchange rate to Canadian dollars.”
“To put it simply, B-School changed my life. At the time, my business had never made more than $5k a month. The first month I implemented the practices I learned in B-School it jumped to $15k. I now regularly do 10x that a month, much of it due to the practices that I learned through Marie.”
About Marie Forleo, Founder of B-School
I know what it takes to build something from nothing. I started my first business shortly after college under a pile of debt, with no MBA and no safety net. I worked part-time jobs for years to support myself as I grew from a one-woman shop into an Inc. 500, socially conscious company. Some called my dream of building a compassionate, online education-based company “cute” or wondered if I had a rich husband bankrolling me. After 20 profitable years and millions of lives touched, we’ve proved the naysayers wrong. There’s never been a better time to stand up for what you believe in and build a business that matters.
B-School is led by Marie Forleo, the star and creator of the award-winning show MarieTV, host of The Marie Forleo Podcast, and creator of a socially conscious digital empire that inspires millions across the globe. Named by Oprah as a thought leader for the next generation and one of Inc.’s 500 fastest growing companies, Marie’s the author of the instant #1 New York Times bestseller Everything is Figureoutable. Her mission is to help you realize your greatest potential and use your gifts to change the world.
Through her Change Your Life, Change The World initiative, each for-profit training program is tied to a non-profit partner that supports women, the environment, and entrepreneurship.
“ Marie's approach goes deep, brings clarity, doesn't promise ‘quick wins,’ and gave me the structure and framework I needed to see things more clearly. ”
This Is Your Time
The World Needs That Special Gift That Only You Have.
On behalf of myself, our team and all B-Schoolers, we sincerely hope to have the honor and privilege of working with you.