So, What Exactly Is
B-School?

B-School is an 8 week online training program that shows you step-by-step how to build a unique and profitable brand, market more effectively, and turn your online presence into a world-changing machine.


What makes B-school different?

Timeless
Strategies

B-School is not some "get-rich-quick" program. You’ll learn proven business skills that will serve you for life.

Lifetime
Access

Your training materials are yours forever. Plus, you can retake B-School each year for free. Yes, really.

Risk Free
Guarantee

Join us for the first two Modules of B-School. If you do the work and don't get value, we'll happily refund your money.


How B-School Works


The B-School Curriculum

The core B-School curriculum is focused on the six pillars of growing an online business. The program is eight weeks long and includes two full implementation weeks. Click the tabs below to discover exactly what you’ll learn in each Module.

Module 1: Profit Plan

Set a solid foundation for your long-term success. The cornerstone of any successful business is profit clarity. You must have clarity on your market, your business model, and where you should be focusing your time and energy.


Profit Clarity

  • Why Clarity = Power and the 2 things you've gotta know if you want to create any result
  • Why having a purpose-driven business isn't "touchy feely" - it's highly strategic
  • How knowing your 3 P's is the key to fuel higher profits and your higher purpose

Your Profit Picture

  • How to determine the best business model for your unique strengths
  • How to identify and create your "sweet spot" of lucrative profit streams
  • How to get a crystal clear picture of how your business makes money so that you can finally stop wasting time on unprofitable income streams

Ideal Customer Avatar

  • Why what you've likely been told before about choosing your target market is useless
  • A proven methodology for going deeper than you've gone before if you've done anything like this
  • Why getting to know your customer's irrational fears and deepest desires is vital for a compassionate, connected and profitable business

Premium Brand

  • Why you never want to compete on price
  • How to use "brand models" to inspire and elevate your brand
  • How to intentionally position yourself - and your pricing - in the marketplace

Leverage Your Uniqueness

  • Why you've gotta avoid "copycat" businesses if you want to dominate your market
  • 3 strategies to virtually eliminate your competition using your uniqueness
  • How everyday stories give you an emotional edge and help you stand out from the crowd

Make Competition Irrelevant

  • Why creating a "blue ocean" is essential to make competition a non factor
  • How a one page tool will help you immediately stand out in a crowded market place and claim the top position in your field
  • The strategic thinking that's helped my company experience unprecedented growth, profits and market positioning in a few short years

Module 2: Website

Create websites that sell and don’t suck. It’s vital that before you spend money on some pretty website, you know exactly what you need to have—and not have—so your site sells and provides an awesome user experience.


Website Control

  • Why it's vital you take control over your website once and for all
  • How realizing you have only two choices about technology can help you stay out of overwhelm
  • Guidelines on choosing the right website platform for your business goals and budget
  • A downloadable checklist for hiring a web pro so that you can find someone great and avoid costly mistakes

Cash Machine

  • Why your website exists and what it needs to do for you
  • The one action visitors must take if you want to make money and make a difference
  • The surprising links and widgets you probably have on your site that are stopping buyers dead in their tracks
  • The worst website disasters and how to make sure they don't happen to you

Opt-In Offers Psychology

  • Why understanding opt-ins is so important for your website to sell
  • How the secret to online success is about what you can GIVE vs. what you can GET
  • 26 ideas of smart opt-in offers for both product and service based businesses
  • Opt-in Do's and Don'ts

Definitions

  • Domains, hosting, and URLs
  • Brochure sites and blogs
  • All things affiliates
  • Shopping carts, merchant accounts and payment processors

Simple Launch Site

  • Why keeping it simple is sometimes the fastest way to get your site going
  • The 2 page solution when you're launching something new
  • How to make a great first impression on one of the most underutilized web pages
  • Resources to help you get a simple site up and functioning while you build out your product or service

Module 3: Communication

Design a strategic plan to consistently connect with your market. Once your website is up, it’s time to add value to your audience through your communication plan. It’s simple yet strategic and it enriches your customers’ lives.


Why Free Content = Money In The Bank

  • The true purpose of free content and how it fits into your overall profit plan
  • Why the "Hey, I'm Alive!" factor is so important
  • The long-term forecast for free (this will surprise you!)
  • How much free content is TOO much, and how much you need to share in relation to your competitors
  • The "Happy Meal" mistake most people make with free content and how to avoid it

Frequency, Format & Style

  • Why there's no "one size fits all" solution when it comes to designing your effective communication plan
  • Guidelines and considerations to help you make frequency decisions
  • Various formats and styles of free content to get your creative juices flowing
  • A loving, but necessary smackdown if you're resisting this or thinking this won't work for me/my business/my industry
  • Our recommendation around publishing free content and how it connects to your list and email newsletters

How to Design & Deliver Your Newsletter

  • Why email marketing is still essential to your success
  • How to keep your business from turning into a newsletter factory
  • The key to choosing the right ratio of content vs. promotion
  • The reason why most entrepreneurs suffer from "newsletter overwhelm," and how you can cure it forever
  • The most important factor to guarantee your audience will LOVE your newsletter

The Truth About Blogging

  • The fundamental difference between hobby blogging and blogging for business (this is why most people DON'T make money with their blogs!)
  • Why you need blog clarity and why you're wasting your time if you're blogging without it
  • Why your blog is NOT your business...unless it is
  • How to generate six months worth of blog content in one sitting

How to Create Great Content that Turbocharges Your Sales

  • The reverse-engineering process that determines exactly what topics will increase sales the most
  • How to create content that is primed to go viral
  • The "share factor" and why it's crucial to consider before you create one more piece of content
  • Why you need to think like a Hollywood director when creating high-value, high-impact content
  • The common "Professor Mistake" almost everyone makes that will leave your audience LESS likely to buy
  • Key distinctions that separate OK content from OUTSTANDING content

Module 4: List Building

How to strategically and intelligently grow your audience. Getting traffic to your website and growing your list is all about being smart, strategic, and generous with what you know and what you have.


The Psychology of List Building

  • How list-building fits into your big picture
  • Why thinking the money is "in your list" is dead wrong and what you need to focus on instead
  • Why building your list is a lot like finding a man or a lady!
  • Why you have to "preach from the mountain tops" if you want people to join your list
  • How to build your list like you mean it

How to Be Smart & Strategic

  • Why it's vital to get smart and strategic with list building
  • The reason more traffic isn't always what you need...
  • Marathons and sprints: how to map out your list building efforts in a smart and strategic way
  • How engagement trumps audience size every day of the week!
  • The hidden power of parallel audiences
  • The importance of tracking what's working and what's not, repeat things that do and drop things that don't, but not always...

25 Ways to Build Your List

  • Why free traffic is awesome to start building your list
  • 25 free list building strategies to help you build a high quality list of subscribers
  • Why you need to keep the faith to activate the "snowball effect"

The Art of Wooing Influencers to Build Your List

  • Why wooing influencers helps you grow your list and business
  • Why it's important to see yourself as an equal, and how you can do so without feeling like a total fraud
  • How to meet lucrative list-building partners, even if you're a total newbie
  • My "duh, why didn't I think of that" smooth move for introducing yourself to any big shot that works every time
  • How "wooing" Tim Ferriss led to a fantastic friendship
  • My wooing influencers Do's and Don'ts

Module 5: Offerings

Create outstanding products and services that practically sell themselves. The best product or service in the world is useless if no one knows about it. In business, it’s not about what you know or what you sell, it’s about how you position and package it.


Designing Products & Services that Customers Love

  • How great offerings start when you fall in LOVE with your customers
  • Why being selfish is the key to delivering outstanding offerings
  • The art of "pruning" and why I killed almost every profitable offering I had
  • The "Easy Button" strategy that will take any offering from average to O-M-G
  • Ideas to get your creative juices flowing for your offerings

How to Deliver an Outstanding Customer Experience

  • Why outstanding sales are all about delivering an outstanding customer experience
  • The Before/During/After strategy for blowing your customers' minds every step of the way
  • How honesty, compassion and effort can help you increase sales, especially when things go wrong (and they do!!)

Big Secrets to Selling Loads of Anything

  • Why you're not selling what you think you're selling :)
  • The wisdom of Diddy, especially for aspirational products and luxury based businesses
  • The solution secret that can help your products and services sell like hotcakes
  • Why proactive sales prevention can be your biggest sales booster
  • A simple formula to find out exactly what your customers really want

Pricing

  • Why you need to understand your big picture before you can set a price for any offering
  • The five factors that control how much you can charge
  • My unorthodox pricing strategy for finding the perfect price for every offering
  • How to use the Mattress Method to translate the value of your offering into real currency your clients will get
  • How to structure payment plans so that you make money instead of getting burned

Your 7 Step Checklist for High Converting Offers

  • What vision or future are you working to create? What do you stand for or value?
  • The importance of really knowing your Ideal Customer Avatar
  • Why your marketing and messaging should be clear, concrete and focused
  • How to think like a customer and look for every possible objection or concern
  • Why using testimonials and case studies helps attract ideal clients
  • How to contribute the most value to your customers and help them experience outstanding results, joy, delight, peace of mind or happiness
  • How to handle the vital business question of "What if I don't like it?"

Easy Product & Program Delivery

  • The four delivery structures for online programs and how to choose which method is best for you
  • My against-the-grain take on how much content to include
  • The importance of thinking through program design from a sequential perspective
  • The top eight "creative cul-de-sacs" in product and program delivery that almost everyone falls into and how to make sure you don't get stuck there
  • The Ultimate Program Delivery Checklist - don't miss a single one of these steps unless you want angry customers and a ton of refunds!

Module 6: Marketing

Leverage timeless, proven principles to skyrocket your sales. Marketing is the lifeblood of your business and isn’t scary or difficult. It’s simply effective, clear communication, and a general understanding of human psychology and behavior.


Why I Love Marketing & Why You Will Too

  • The real truth of marketing that most people never understand
  • Why viewing yourself as an "expert" (not in a good way!) can be a mindset trap that keeps you broke
  • Why any lie in your marketing will come back to bite you in the buns, and how to get creative while remaining totally honest
  • How to determine what level marketer you are, and how to become the best marketer you can be!
  • 5 disciplines that'll help you have a steamy love affair with marketing that serves you for life

Timeless Marketing Principles

  • Why customer procrastination can ruin your business if left unchecked, and what to do about it
  • Why you should encourage your customers to want what they can't have
  • Why "risk reversal" is important in today's economy and how to use it to your advantage
  • Why the fact that "everyone else is doing it" is actually GOOD for your business
  • And... why every piece of marketing must include at least one C.T.A.

Turn Words into Money: Copywriting 101

  • The art of the tease and how this important copy component skyrockets sales and conversions
  • Teaser bullet breakdowns to help you understand the psychology underneath these sales boosting morsels of copy
  • How to write head-turning headlines, blog post titles, video titles and social media updates
  • Why your subject lines are the most important piece of your email copy
  • Why you need to understand the online "scan path" in order to craft compelling copy in the digital age

Persuasive Writing Secrets

  • The art of minimalism - and why it's so important for influential writing that sells
  • The "Friend Filter" and how to apply it to everything you write
  • How writing copy that "stands shoulder to shoulder" will allow you to have a larger impact on the world than you ever thought possible
  • Why your copy should move YOU emotionally
  • Four simple but massively important "tricks" to make your writing instantly more persuasive
  • Your nine point Persuasive Writing Checklist

Anatomy of a Non-Douchey Sales Letter

  • A no-BS answer on how long sales letters really need to be in order to be effective
  • An "under the hood" breakdown of one of my profitable sales letters
  • The "sell anything" sales letter formula that practically writes the copy FOR you
  • The ultimate sales letter checklist that guarantees you won't leave any money on the table

4 Smart Pricing Strategies You Need to Know

  • Four research driven pricing strategies to add to your marketing toolbox including...
  • Why "context" is hugely important when it comes to smart pricing
  • The "rule of 100" when it comes to sales and discounts
  • A list of must-read books on marketing psychology, especially as it relates to pricing

Curriculum+

Advanced Training To Accelerate Your Success

In these tutorials we'll cover everything from business basics to more complex topics including leveraging the power of your social media presence, getting killer testimonials, and much more.

Grads

Indicates a Graduation Bonus. You’ll receive access to these special trainings once you complete the program and tuition is paid in full.

The Follow-Through Formula

With the help of The Follow-Through Formula, you’ll have mastered finishing everything you start even before you begin B-School. Get instant access to the first video of this quickstart course the moment we open the member-only site in February 2015.

Start The Right Business

Are you struggling to figure out which business to start? If you’re drowning in entrepreneurial confusion, this program provides a step-by-step roadmap to clarity and will help you finally start the right business for you; a profitable and purposeful business you love.

Smart Marketing for Product-Based Businesses

Feel like most online marketing training only applies to service-based businesses? Learn how smart marketing will work for you with this exclusive bonus. You’ll receive specific strategies and insights from Team Forleo and B-School grads successfully selling their own products.

Six To Seven FiguresGrads

Do you dream of running a million dollar plus business? Reaching seven figures can be done and in this exclusive bonus training from our live conference, I’ll reveal how.

How To Get Killer TestimonialsGrads

Your customers want to see real success stories before they buy—but do you have amazing testimonials to reassure them? Learn my step-by-step system to getting incredible testimonials no matter what you sell.

Behind The ScenesGrads

How long do you wait between videos? How many people does it take to run a launch? Get the answers to these questions in this behind-the-scenes tour of our launch including real schedules, mind maps, and more.

Even More Advanced Training

Are you a technophobe? Curious how to get press? Confused about the best way to protect yourself legally? Our series of condensed tech, social media, legal, and PR trainings will tell you exactly how to use all of these tools easily. Plus in my exclusive productivity training, I'll share the strategies I use to manage my time and my team.

Grads

Indicates a Graduation Bonus. You'll receive access to these special trainings once you complete the program and tuition is paid in full.


We’re Here For You

Have questions? We’ve got answers. B-School is filled with dynamic support structures to help you understand everything you’re learning, take massive action, and get real results for your life and your business.

  • live "office hours"
    Calls

    Each implementation week, I’ll answer a selection of questions. Can’t make the calls? No problem. Submit your question in advance, and it may be one we choose.
  • Two Full Implementation Weeks

    No new content is released during weeks four and eight of the program so you have time to catch up and put everything you’re learning into action.
  • The Answer Vault

    You’ll get access to thousands of other students’ questions, along with my answers, so you’ll always have precise wisdom at your fingertips.

Your B-School Investment By The Numbers

It’s important that you know the full value of B-School top to bottom. This is an honest, good faith estimate of the cost of everything you’ll receive since you cannot purchase any component of the program separately.

B-School
Value

$20,000

Based on the numbers at right, this is a non-inflated, up-to-date estimate of B-School’s overall value.


B-School
Cost

$1,999

This is what you’ll pay for the entire B-School training and experience.


You also have the option to pay for the program in four monthly installments of $549.

  • $10,000

    The Core Six Pillars Training

    This system has taken me over 10 years and hundreds of thousands of dollars to learn and develop into a simple format that gets you results.
  • $5,000

    "Office Hours" Calls

    Ask me questions, get feedback, and stay inspired. Group coaching with my previous Adventure Mastermind program cost $20,000 a year.
  • $5,000

    Advanced B-School Training

    The fourteen advertised bonus trainings from myself, my team, and our B-School Master Class Instructors are not available for sale anywhere else.

"Every day I wake up to see that people from all over the world are buying my products and services."
- Nathalie Lussier

What Happy
B-Schoolers
Have To Say

"My life has taken a 180 degree turn for the better."
- Luisa Kerdel Blatnik

"B-School really helped me feel like I was enough. I'm less stressed about my achievements and I know that I am on the right path."
- Samantha Leith

"B-School was a big financial commitment for me, but it was also one of the best business decisions I've made. It's way more than worth it."
- April Bowles

"The best thing I got from B-School was the constant support and positive vibes from such an awesome community."
- Mary Latham

"B-School has absolutely changed me professionally, personally, and in ways I never imagined."
- Jamie Dougherty

"Before B-School, I felt technology-challenged. Now, I feel more confident and understand how to use the Internet as a portal to implement my plans."
- Jessica Locke

"I got further in B-School than I did with my coach I was paying three times as much for."
- Tynia Johnson-Anderson

"After B-School, sales went through the roof and we hit six figures our first full year in business."
- Sonia Ruyts

"The course has provided me with the foundation necessary to build a strong business!"
- Satya Twena

"After all the tools and encouragement I received in B-School, I’m more confident and able to go after opportunities I wouldn’t have gone for before."
- Danielle Diamond

"B-School has taken everything to a new level. I have clarity and a clear direction of what I should be doing and I am building on that foundation."
- Beth Picard

"Being in B-School and being active in the community (which is priceless) allowed for a significant paradigm shift!"
- Sarah Swanson

"I learned a ton from B-School both from the program and from the way Marie walks her talk."
- Mari Miyoshi

"It's helped me see that an online model for my business is possible. I'm excited about something work-related for the first time in years."
- Jackie Harris

"By becoming who I am, I now happily serve hundreds of people in more than 10 countries."
- Yiye Zhang

"My confidence has really changed and gone through the roof!"
- Diane Rooney

"Marie inspired me to step into my power. She taught me that I can create a life on my own terms and create an income on my own."
- Tracey Ceurvels

"Everyday I have great ideas. I have set up my ability to work with my fear, pain, sadness, and perceived 'failures'
Life after B-School is awesome!"
- Alexander Smith

"My decision to go back to what I know and do best was the beginning of a new chapter and B-School has helped me strengthen my resolve."
- Jeannine Chanin-Penn

"What I learned through B-School is that I'm worthy of more. I have the skills to be awesome at something and can share those skills with the world."
- Dave Conrey

"B-School was my gift to myself and it has made all the difference. In fact, I can barely even remember who I was before—I have really changed that much."
- Hayley Cattini

"B-School proved to me that I can make it like a pro."
- Laura Houssain

"I am an entrepreneur, a creative entrepreneur. I love marketing and see the beauty of business. B-School was for me for sure!"
- Lou Niestadt

"B-School certainly empowered me and tidied up my mind by giving me a clear vision, a comprehensible structure, actionable steps, and lots of courage."
- Madeleine Lamou

"I do have a Bachelor of Commerce but honestly, I felt the information in B-School provided far more practical and actionable advice!"
- Erin Brûlé

"If I can lose everything, then rebuild my family’s life, and start a new online business that allows me to be a stay-home mom, then anyone can do it!"
- Stasia Wimmer

"B-School showed me that everyone starts somewhere. That gave me confidence. Heck! I was already somewhere!"
- Dr. Tonia Winchester

"I got my money’s worth during the first week of B-School and then it just kept getting better."
- Maya Gaddie

"There is no more glass ceiling. I don’t work for anyone else. I'm the boss, the founder, the CEO. I've never felt freer."
- Makenzie Chilton

"I have taken other courses, but B-School is the first course where everything was taught in a concise and understandable manner on the first pass."
- Kimberly Chenier

"Marie's program is the perfect roadmap for an innovative trailblazer who is creating cutting-edge work and leading the way in their field."
- Rebecca Halls

"B-School was the best decision I could have made, and it's completely changed my life."
- Jackie Johnstone

"B-School showed me the power of what I could achieve if I was strategic and passionate about my career."
- Grania Murray

"My business started in January 2012 with no revenue and by January 2013 I was making nearly 15K a month."
- Tiffany Rothe

"This is the most supportive, loving, generous, and freaking amazing community on the planet."
- Hannah Lisa Mang

"B-School gave me direction and helped me understand how I could reframe all of my marketing to be results-driven, personal, and more effective."
- Sarah Grear

"After B-School I feel like I can just break through and make this happen. I am making money and I am able to be here for my kids."
- Tennille Ortiz

"Since B-School I feel that I really can have a life that I create and love."
- Amy Wengreen

"I have been totally inspired by Marie and how she makes a difference in so many lives. I see this happening in my own business and it is incredible."
- Michelle Long

"B-School has shown me a path of doing business that resonates with me, so I can live the life I want with joy."
- Francesca Ordona Hollingsworth

"Before B-School the smallest hurdle would trip me up but now I know that each hurdle or problem is part of the growing process."
- Victoria Olubi

"B-School made me global."
- Amber Krzys

"The networks I developed through B-School are beyond anything I have ever experienced in my life."
- Jodi McMurray

"My business last year made 30K and this year I am working towards making 150K."
- Yasmine Khater

"Having a clear vision of who you are and where you want to go makes life a lot more enjoyable."
- Jason Roy

"Before B-School, I felt unsure if my message was wanted. After B-School, I have nothing but confidence in myself, my mission, and my activism."
- Charlotte Smith

"Since B-School, I've spent time in the UK, New York, LA, and Nicaragua. I love that!"
- Laura Pepper Wu

"I think B-School gave me the security in me that I was looking for."
- Zahira Domenech

"From Marie and Team Forleo to fellow B-Schoolers, everyone is always ready to lift someone else up. With B-School on my side, I feel pretty invincible!"
- Nina Huang

"B-School has brought me the confidence to go for what I want in life and, if I don't get it, to brush myself off again and go for something else."
- Kristi Soomer

"Two words: knowledge and community!"
- Sabrina Bolin

"It's been a steep learning curve but B-School was the one decision I made that got everything else spinning and changed my life and my business forever."
- Sally Hope

"I replaced my salary within one year of taking the big leap."
- Tracy Lee Jones

"After the first two lessons I was convinced the money I'd spent to take the course was well worth it."
- Harold Metzel

"Since B-School started, I have effectively turned my business into an actual, real functioning business with real customers."
- Buffy Gill

"I've always said about my teaching and coaching: I don't push or pull, I just walk beside. B-School has and will continue to do this for me."
- Ed Thornton

"B-School gave me the tools to make my uniqueness shine."
- Kathy Stowell

"B-School empowered me to create the life that works for me, and I am living that dream now."
- Catherine Ruddell

Test Drive Two B-School
Modules Risk Free

Our company is here to help you change your business and your life.

That's why we invite you to fully participate in two B-School Modules until 11:59pm Eastern Standard Time on Saturday March 21, 2015. If you don't feel we've delivered on our promise, we'll happily refund 100% of your money.

We're only here to serve the customers we are well suited for. We firmly stand behind the integrity and value of this program and our reputation as a leader in this industry.

Important Note

Join us for the first two Modules of B-School. If you do the work and don't get value or feel your learning style doesn't match how we teach, we'll happily refund your money.

We'll ask for your completed course work (to make sure you gave it a go) and ask what didn't work for you (so we can learn and improve). The deadline exists because if you sign up for B-School, we want you to get started. If you don't plan on starting right away, but want to sign up for this year we'd love to have you, but definitely make sure this is the right investment for you as the refund does have a firm deadline.


Change Your Life.
Change The World.

We believe that education is the pathway to freedom: emotional, physical, spiritual, and financial. Our goal is not only to help you create a business and life you love, but to ensure that every human being has the ability and power to do the same. That's why social change is baked into our business model and each for-profit training experience is tied to a for-purpose initiative.

When you invest in your success through B-School - you're not only helping yourself, but you're also helping educate others through our Change Your Life, Change the World initiative.

Our Partners

We're honored to be a proud partner of Sir Richard Branson's organization Virgin Unite, to have built 5 schools with our incredible partners at Pencils of Promise, to work with Save The Children's US-based initiative Early Steps to School Success, to support global education through Wishbone, She's The First and Malala's Fund, and to help bring thousands of people out of poverty with SamaSource.

Talent is universal but opportunity is not. Join us and together we'll make sure that everyone's gifts have a chance to shine.

*One payment of $1999 or four monthly payments of $549 totaling $2196 USD. Payment plan option includes $49.25/month service charge.