Rich Happy & Hot B-School is an 8 week online training program that shows you, step-by-step, how to build a unique and profitable brand, market more effectively and turn your online presence into a 24/7 money-making, world-changing machine. We’re honored to have hundreds of outstanding reviews from our graduates and a vibrant global community of passionate B-Schoolers around the globe.
Learning Made Easy
Our goal is to make your learning experience as easy and enjoyable as possible. That’s why every module is delivered in multimedia format. Watch and learn from your computer, or download your training to your iPad or iPhone. You’ll also receive MP3s, interactive PDF worksheets, resource guides, templates and “cheat sheets” of every slide presentation.
B-School Curriculum & Schedule
The core B-School curriculum is focused on the six pillars of growing an online business. The program is 8 weeks long and includes two full weeks of implementation time. You can see the full 2013 schedule here.
Click each tab below to see exactly what’s in each module.
How to determine the best business model for your unique gifts and talents
How to identify and create highly leveraged, lucrative profit streams
The four questions that reveal exactly what your customers will give you money for
How to get a crystal clear picture of how your business makes money
Your Ideal Customer Avatar
Why what you’ve likely been told before about choosing your target market is totally useless
My proven methodology for going WAY deeper than you’ve ever gone before
Why getting to the bottom of your customer’s irrational fears and deepest desires is imperative
Premium Brand Position
Why you NEVER want to compete on price
How to use “brand models” to instantly elevate your perceived value in the marketplace
How to position yourself from day one to command premium prices
How your “buddy factor” instantly influences your perceived value and how to use it
Turn Your Website Into a Cash Machine
Why your website exists and what it needs to do for you
What every woman’s website MUST have to be successful
The surprising links + widgets you have on your site that are stopping buyers in their tracks
The ONE action visitors must take if you want to make money online
The worst website and “squeeze page” disasters and how to make sure they don’t happen
High Converting Opt-In Offers
How to create a high-converting opt in offer that leaves them begging for more
Your “golden nugget” and why it’s the cornerstone of your online success
Case studies of different high-converting offers to generate ideas for your business
A step-by-step, fill in the blank template to help you design and deliver your opt-in offer
What The Hell Does This All Mean?
Blogs vs. brochure sites vs. squeeze pages and the purposes for each
Exactly what you need to know about hosting, redirects and domain names
What an affiliate program really is and how to know if you need one for your business
The difference between your merchant account + shopping cart (and why you need both)
Learn what website tasks you should hire out and which you should learn to do yourself
How to take back CONTROL of your site once and for all
Clear guidelines on costs for hosting and design so you don’t spend too much
A downloadable checklist for hiring a web pro including expected pricing and resources
HOT B-School BONUS “Done For You” Website Resources
25+ FREE “B-School Approved” WordPress Designs
25+ Must-Have Free Plugins for Your Site
Complete Graphics Package including buy buttons, arrows, optin boxes, and more
My Personal Short List of the most highly-skilled, cost-effective website talent out there
Why Free Content = Money In The Bank
The true purpose of free content and how it fits into your overall profit plan
Why the “Hey, I’m alive!” factor is so important
The long-term forecast for free (this will surprise you!)
How much free is too much, & how much you need to share in relation to your competitors
The “Happy Meal” mistake most people make with free content and how to avoid it
How To Create Content That Turbo Charges Your Sales
The reverse-engineering process that determines what topics will increase sales the most
How to create content that is primed to go viral (easy, but most people miss this)
The “share factor” + why it’s crucial to consider before you create any more content
Why you need to think like a Hollywood director when crafting high-value content
The common mistake almost everyone makes that leaves your audience less likely to buy
How To Design & Deliver Your Newsletter
How to determine the best frequency and format to provide the most value for your audience while keeping your business from turning into a newsletter factory
My time-tested formula for the best ratio of content to pitch
The secret to picking the best day and time to send out your email newsletter
The real reason most entrepreneurs suffer from “newsletter overwhelm,” and how to cure it
The Truth About Blogging
The fundamental difference between “hobby blogging” and blogging for business
Why you need to get blog clarity + why you’re wasting your time if you’re doing without it
How to generate six months worth of blog content in one sitting (for real!)
The 4 corners of the Square of Influence you must have in order to make $ from your blog
HOT B-School BONUS “Done For You” Communication Resources
Editorial Calendar Template that makes it easy to create a year’s worth of content
“Killer Content Creator” Checklist (Used to create an exclusive training for Tony Robbins!)
My Complete Email Marketing Swipe File with samples for updates, purchase emails, and more
The Psychology of List Building
Why thinking the money is “in your list” is dead wrong + what you need to focus on instead
How to take advantage of the “snowball effect” to multiply your list building efforts
Why building your list is a lot like finding a man (or a lady!)
Why you gotta “preach from the mountain tops” if you want people to join your list
Why free traffic is more important than paid traffic for building a successful long-term list
Top 20 Ways To Build Your List Fast
Top 20 list of must-do techniques for bringing in an avalanche of high quality subscribers
The exact websites my most lucrative list building traffic comes from
How to infiltrate your competitors lists and make them LOVE you for it
The “no work” method to get other people to create awesome content that positions you as an expert and sends a flood of ready-to-buy leads to your list
No theories allowed here – if it hasn’t personally worked for me I did not include it
The Art of Wooing Big Shots To Build Your List
How to meet lucrative list-building partners, even if you’re a total newbie
How Marie “stalked” Tim Ferriss and landed a featured spot in his book
My “duh, why didn’t I think of that” smooth move for introducing yourself to any big shot
Why it’s important to see yourself as an equal, and how you can do so
Why wooing big shots = big list, big traffic, and big money!
HOT B-School BONUS: “Done For You” List Building Resources
Ready-To-Send Email Templates that work for all of your big shot wooing needs
My Complete List Building Email Swipe File with ready to go templates for confirmation emails, welcome emails, and more
Done-for-you Guest Post Pitch that has worked for getting guest posts published
The BIG Secret To Selling Loads of Anything
The prevention mistake that top marketers know – this will transform your entire business
Real life examples of how small changes in your offering make it 10X more attractive
Why using “trojan horses” can turn your products or services into best-sellers
How to tweak your current products and services to instantly ramp up sales
Designing Programs That Customers Love
The 4-step magic formula that gets inside your customer’s mind + know what they want
Why you need to be selfish in order to deliver an outstanding customer experience
How to reverse engineer your offering based on your prospect’s ultimate fantasy
The “Easy Button” strategy that will take any offering from average to OMG
Easy Product And Program Delivery
The four delivery structures for programs and how to choose which method is best for you
My against-the-grain take on how much content to deliver
The top eight “creative cul-de-sacs” in product/program delivery that almost everyone falls into and how to make sure you don’t get stuck there
The Ultimate Program Delivery Checklist- don’t miss a single one of these crucial steps
How To Know Exactly What To Charge
Why you need to understand your big picture before you can set a price for any offering
The three surprising factors that secretly control how much you can charge
My unorthodox pricing strategy for finding the perfect price for every offering
How to structure payment plans so that you MAKE money instead of getting burned
HOT B-School BONUS: Products & Services “Done For You” Resources
The exact software we use for video editing, PDF creation, webinars, teleseminars, and so much more…I mean everything!
My private rolodex of the best-in-the-biz vendors we use for design + bookkeeping
The Ultimate Program Delivery checklist – includes everything you need to deliver an incredible customer experience online
Why I Freakin’ Love Marketing & You Will Too
The secret truth of marketing that most women never understand
Why viewing yourself as the “expert” is a mindset trap that keeps you broke
Why any lie in your marketing will come back to bite you in the ass, and how to get creative while remaining totally honest
Why if you brag about a certain “accomplishment,” your business will suffer
How to have a hot, steamy love affair with marketing that pays you for the rest of your life
Timeless Marketing Principles
How the brain’s desire to “peek behind the curtain” is the most powerful marketing strategy
Why customer procrastination can ruin your business and what to do about it
Why you should encourage your customers to want what they can’t have
Why “risk reversal” is more important than ever and how to use it to your advantage
How the new social landscape shapes your reputation
Why every piece of marketing MUST include one C.T.A.
Turn Words Into Money: Copywriting 101 Part 1
The art of minimalism – and why it’s so important for influential writing that sells
The “friend filter” and how to apply it to everything you write
How writing copy that “stands shoulder to shoulder” will allow you to have a larger impact
Why making your customer think that they’re an idiot can sometimes be a GOOD thing!
Why making your customer think that YOU ARE an idiot can be even better!
Turn Words Into Money: Copywriting 101 Part 2
The art of the tease & how this important copy component skyrockets sales + conversions
How to write head turning email subject lines, blog + video post titles, and twitter updates
The five essential elements of killer sales copy
Why you need to understand the online “scan path” in order to craft compelling copy
Anatomy Of A Non-Douchy Sales Letter
A no-BS answer on how long sales letters really need to be in order to be effective
“Under The Hood” breakdowns of the most profitable sales letters I’ve ever written
My “sell anything” sales letter formula that practically writes the copy FOR you
The ultimate sales letter checklist that guarantees you won’t leave any money on the table
HOT B-School BONUS: Marketing “Done For You” Resources
The “Can’t Resist” Money-Back Guarantee for you to copy and paste for your programs
Headline Swipe File – my personal collection of the juiciest headlines out there
My Hand-Picked List of “Must Read” Marketing Resources – both online and off
Bonus Training to Accelerate Your Success
My goal is to give you everything you need. An asterisk* indicates a “Graduation Bonus” which means you’ll receive access to that training once you complete the program and your tuition is paid in full.
Plus, I’ll be there to help you along the way.
I’ve set up dynamic support structures throughout the program to help you implement, take massive action and get results.
I’ll be by your side every step of the way. Not sure how a specific idea applies to your business? Need help pricing your product or service? I can help. I’ll answer your questions live on the calls (first come, first served), plus you’ll be able to submit questions in advance and I’ll pick the best ones to answer every week.
I know you’re crazy busy. That’s why I’ve built in two full-out implementation weeks. During these weeks, no new content will be released to allow you to catch up and take massive action. One happens halfway through the program and one at the end to make sure that you have plenty of time to put everything you learn into action.
We keep a close eye on you in our members area. Leave comments and get feedback from myself, my team, B-School graduates and your fellow classmates. You’ll never be alone on your journey.
Enroll now and get exclusive access to 3 additional trainings.Please note that this bonus package will not be available during our standard enrollment period in 2013.
Our company is here to change your business and change your life. That’s why we invite you to fully participate in B-School for 30 days until 11:59pm eastern on April 10, 2013 and if you don’t feel we’ve delivered on our promise, we’ll happily refund 100% of your money.
IMPORTANT NOTE: We require your completed homework from all available modules before we refund your money. Why? Because we know that if you do the B-School work, you’ll get results. It’s that simple. If you do the work and don’t get value, then we don’t deserve your money and we’ll cheerfully refund you.
We’re only here to serve the customers we are well suited for. We firmly stand behind the integrity and value of this program and our reputation as a leader in this industry.
Outstanding Customer Service
Need help accessing the members area? Want a hand updating your payment information? We’ve got your back. Our customer happiness team is never more than an e-mail away. Write email@example.com.
Global Members Community
We’re proud to have one of the most vibrant, motivated and generous global communities of entrepreneurial women on the planet. As a B-Schooler, you’ll be part of a worldwide network of women who are committed to growing themselves and their businesses for all the right reasons.
Risk Free “Action Taker” Guarantee
We invite you to fully participate in B-School for 30 days, and if you don’t feel we’ve delivered on our promise, we’ll happily refund 100% of your money. Remember that we require your completed homework from all available modules before we refund your money. Why? Because we know that if you take action you’ll get results. It’s that simple.
Traveling around or getting married? Don’t worry. You can’t “miss out” or “fall behind” because you get lifetime access and can learn at your own convenience. Remember – the training materials will be there as long as you need them.
Grab & Go Training
Tired of sitting through 90 minute video presentations? Us too. That’s why every training video in B-School is between 10-20 minutes. We want you to learn, implement and take action as quickly as possible. No overwhelm or brain fatigue.